Contextual Advertising Gone Wild

As anyone involved in online advertising knows, contextual advertising attempts to match ads with the surrounding text, so that, for example, if you’re reading an article about European sports cars, you’ll see an ad from Porsche or BMW. Sometimes, however, this can go horribly wrong–as the examples in these posts demonstrate.

A Bank of America ad showing up next to a news story on mortgage fraud; an ad for cheap life insurance next to a story about the untimely death of “Crocodile Hunter” Steve Irwin; an ad for Kaplan University with the headline “Jobs become obsolete; talent doesn’t” next to a report about Steve Jobs taking a medical leave of absence from Apple. Ouch!




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Russel December 8, 2011 at 12:46 pm

Quality content is the secret to invite the visitors to go to see the website, that